MSD308

MSD308
product Viability & Market Traction
Credits	1.5
Structure	0-0-3
Pre-requisites	MSL305, MSL306, MSL307
Overlaps

MSD308 : product Viability & Market Traction

Business Model concept, Emerging Business Models, Lean Business Modelling, Business Model Innovation & Design, Value Proposition, Market Analysis, Market Sensing, Understanding consumer perception and behaviour, Knowing market dynamics, Competitive Advantage, Willingness to Pay. Qualitative & Secondary Market Research methods for startups, Target segment identification, Demand analysis and forecasting, Market Strategy and Marketing Plan, Go-To-Market process, Building Marketing & Sales teams, Business Development, Brand building and Brand Communication, Minimum Viable Product (MVP).