MSD308
| MSD308 | |
|---|---|
| product Viability & Market Traction | |
| Credits | 1.5 |
| Structure | 0-0-3 |
| Pre-requisites | MSL305, MSL306, MSL307 |
| Overlaps | |
MSD308 : product Viability & Market Traction
[edit]Business Model concept, Emerging Business Models, Lean Business Modelling, Business Model Innovation & Design, Value Proposition, Market Analysis, Market Sensing, Understanding consumer perception and behaviour, Knowing market dynamics, Competitive Advantage, Willingness to Pay. Qualitative & Secondary Market Research methods for startups, Target segment identification, Demand analysis and forecasting, Market Strategy and Marketing Plan, Go-To-Market process, Building Marketing & Sales teams, Business Development, Brand building and Brand Communication, Minimum Viable Product (MVP).