MSD308: Difference between revisions
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| credit_structure = 0-0-3 | | credit_structure = 0-0-3 | ||
| pre_requisites = MSL305, MSL306, MSL307 | | pre_requisites = [[MSL305]], [[MSL306]], [[MSL307]] | ||
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Latest revision as of 16:40, 14 April 2026
| MSD308 | |
|---|---|
| product Viability & Market Traction | |
| Credits | 1.5 |
| Structure | 0-0-3 |
| Pre-requisites | MSL305, MSL306, MSL307 |
| Overlaps | |
MSD308 : product Viability & Market Traction
Business Model concept, Emerging Business Models, Lean Business Modelling, Business Model Innovation & Design, Value Proposition, Market Analysis, Market Sensing, Understanding consumer perception and behaviour, Knowing market dynamics, Competitive Advantage, Willingness to Pay. Qualitative & Secondary Market Research methods for startups, Target segment identification, Demand analysis and forecasting, Market Strategy and Marketing Plan, Go-To-Market process, Building Marketing & Sales teams, Business Development, Brand building and Brand Communication, Minimum Viable Product (MVP).