DDL411
| DDL411 | |
|---|---|
| Design Management and IpR | |
| Credits | 2 |
| Structure | 1-0-2 |
| Pre-requisites | |
| Overlaps | |
DDL411 : Design Management and IpR
[edit]Introduction to business context of design and need for management of design practices. Stakeholders of design practices in industry. Positioning and reposition of design products in market. Disruptive innovation. Calculation of return on investment. Entrepreneurship development, formation of company (startup). Intellectual property rights, design registration, patent and copyright.