MSL885
| MSL885 | |
|---|---|
| Digital Marketing-Analytics & Optimization | |
| Credits | 3 |
| Structure | 3-0-0 |
| Pre-requisites | MSL301 & MSL302 |
| Overlaps | |
MSL885 : Digital Marketing-Analytics & Optimization
The course may cover the following topics: Introduction and Perspectives in internet marketing, Online consumer behaviour and technology adoption theories, Managing the Word of Web, Mapping online communities & networks, Online pricing mechanisms, Social Network Analytics & Optimization, Web Analytics and Optimization, Traffic analytics, Online campaign and channel management, Managing the Web 2.0, Search Engine & Social Media Optimization, SMAC, Social CRMs, Metrics for E-Commerce Analytics, KPIs, Revenue Analytics.