MSL867
| MSL867 | |
|---|---|
| Industrial Marketing Management | |
| Credits | 3 |
| Structure | 3-0-0 |
| Pre-requisites | MSL301 & MSL302 |
| Overlaps | |
MSL867 : Industrial Marketing Management
[edit]Module I: Industrial marketing and Environment. Application of industrial buyer behaviour theories. Marketing plan to implement the marketing concept. Module II: The new product development process. Personal selling (negotiations, systems selling, targets setting, fact finding, training); sales communications. Module III: Marketing Research for industrial product Marketing control (variance analysis audit). Industrial purchase behaviour and processes, new product launch. Forecasting methods. MSL868 Digital Research Methods 1.5 Credits (1.5-0-0) Pre-requisite(s):