MSL303
| MSL303 | |
|---|---|
| Marketing Management | |
| Credits | 3 |
| Structure | 3-0-0 |
| Pre-requisites | |
| Overlaps | |
MSL303 : Marketing Management
[edit]Marketing concept, Environment of Marketing, Marketing Strategy, Marketing Ethics, Marketing Planning, Concept of Product life cycle, Pricing, Advertising and Promotion Strategies, Concept of Unique selling proposition, Product and Brand Management, Marketing Research Methodologies, Case study discussions.