MSL867: Difference between revisions
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| credits = 3 | | credits = 3 | ||
| credit_structure = 3-0-0 | | credit_structure = 3-0-0 | ||
| pre_requisites = MSL301 & MSL302 | | pre_requisites = [[MSL301]] & [[MSL302]] | ||
| overlaps = | | overlaps = | ||
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== MSL867 : Industrial Marketing Management == | == MSL867 : Industrial Marketing Management == | ||
Module I: Industrial marketing and Environment. Application of industrial buyer behaviour theories. Marketing plan to implement the marketing concept. Module II: The new product development process. Personal selling (negotiations, systems selling, targets setting, fact finding, training); sales communications. Module III: Marketing Research for industrial product Marketing control (variance analysis audit). Industrial purchase behaviour and processes, new product launch. Forecasting methods. MSL868 Digital Research Methods 1.5 Credits (1.5-0-0) Pre-requisite(s): | Module I: Industrial marketing and Environment. Application of industrial buyer behaviour theories. Marketing plan to implement the marketing concept. Module II: The new product development process. Personal selling (negotiations, systems selling, targets setting, fact finding, training); sales communications. Module III: Marketing Research for industrial product Marketing control (variance analysis audit). Industrial purchase behaviour and processes, new product launch. Forecasting methods. [[MSL868]] Digital Research Methods 1.5 Credits (1.5-0-0) Pre-requisite(s): | ||
Latest revision as of 16:42, 14 April 2026
| MSL867 | |
|---|---|
| Industrial Marketing Management | |
| Credits | 3 |
| Structure | 3-0-0 |
| Pre-requisites | MSL301 & MSL302 |
| Overlaps | |
MSL867 : Industrial Marketing Management
Module I: Industrial marketing and Environment. Application of industrial buyer behaviour theories. Marketing plan to implement the marketing concept. Module II: The new product development process. Personal selling (negotiations, systems selling, targets setting, fact finding, training); sales communications. Module III: Marketing Research for industrial product Marketing control (variance analysis audit). Industrial purchase behaviour and processes, new product launch. Forecasting methods. MSL868 Digital Research Methods 1.5 Credits (1.5-0-0) Pre-requisite(s):