MSL760: Difference between revisions
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== MSL760 : Marketing Management == | == MSL760 : Marketing Management == | ||
Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. MSL780 Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s): | Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. [[MSL780]] Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s): | ||
Latest revision as of 16:41, 14 April 2026
| MSL760 | |
|---|---|
| Marketing Management | |
| Credits | 3 |
| Structure | 3-0-0 |
| Pre-requisites | |
| Overlaps | |
MSL760 : Marketing Management
Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. MSL780 Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s):