https://wiki.devclub.in/index.php?action=history&feed=atom&title=MSL760 2026-05-27T01:24:37Z Revision history for this page on the wiki MediaWiki 1.45.1 https://wiki.devclub.in/index.php?title=MSL760&diff=3447&oldid=prev 2026-04-14T16:41:09Z

<p>Bot: wrap bare course codes in wikilinks</p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 16:41, 14 April 2026</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l9">Line 9:</td> <td colspan="2" class="diff-lineno">Line 9:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== MSL760 : Marketing Management ==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== MSL760 : Marketing Management ==</div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. MSL780 Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s):</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. <ins style="font-weight: bold; text-decoration: none;">[[</ins>MSL780<ins style="font-weight: bold; text-decoration: none;">]] </ins>Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s):</div></td></tr> </table>

DevanshKandpal https://wiki.devclub.in/index.php?title=MSL760&diff=1451&oldid=prev 2026-03-04T10:12:04Z

<p>Creating course page via bot</p> <p><b>New page</b></p><div>{{Infobox Course<br /> | code = MSL760<br /> | name = Marketing Management<br /> | credits = 3<br /> | credit_structure = 3-0-0<br /> | pre_requisites = <br /> | overlaps = <br /> }}<br /> <br /> == MSL760 : Marketing Management ==<br /> Module I : Introduction to Marketing function; genesis, the marketing concept. Marketing Management System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Political Environment Economic Environment, Market segmentation Consumer buying behaviour. Socio-cultural environment. Legal Environment. Ethical issues in marketing. Module II : Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing, Management of distribution: channels of distribution. Advertising and promotions. The concept of Unique Selling Proposition.Module III : Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit. MSL780 Managerial Economics 1.5 Credits (1.5-0-0) Pre-requisite(s):</div>

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